Digital marketing is an ever-evolving concept that has been adopted by many businesses and organizations to reach their target audiences. It is an umbrella term for all of your online marketing efforts and encompasses a wide range of strategies and tactics, such as search engine optimization, content marketing, pay-per-click advertising, and social media marketing. The latest concept of digital marketing is built on the idea of creating an integrated customer experience that is personalized and tailored to each individual. It involves creating a digital presence that is tailored to the customer’s needs, values, and preferences to build customer relationships, increase customer engagement, and ultimately drive sales. As a result, digital marketing is more focused on customer experience and providing value to customers than ever before.